🏵️Revenue

Last updated September 2021

Given the nature of HouseDAO being a fan-focused platform and being licensed directly from official brands, the revenue of HouseDAO can come from primary, secondary and business sales, including but not limited to the following:

• Direct Sales from HouseDAO Store (First Market Revenue) After acquiring official licenses from brands,HouseDAO will work closely with the creative team of the brand owners to create officially licensed NFTs. These NFTs will be issued and sold to the fans in forms of common drops, mystery boxes, etc. HouseDAO shares a royalty with the brand owner from the revenue generated from the sales of each collectible.

• Premium Listings & Auctions (First Market Revenue) There are limited-edition collectibles from the brand which are sold in forms of premium listing or auction. Similar to direct sales, HouseDAO will share a royalty with the brand owner from the revenue generated from the sale of each collectible.

• Transaction Fees from HouseDAO Marketplace (Secondary Market Revenue) HouseDAO takes a 5% commission from all sold collectibles on the secondary marketplace, with the remaining 95% going to the seller. This fee covers the operational cost (e.g. blockchain fees) and includes a small royalty shared betweenHouseDAO and the brand owner.

• NFT as a Service (NaaS, B2B Revenue) As HouseDAO develops and onboards more brands, its authority in helping brands connect with fans using digital collectibles in a professional and creative way will be enhanced. Thus, HouseDAO can serve as a creative consulting company offering NFT as a Service offerings. It is highly likely that these services could expand beyond HouseDAO’s own Store and Marketplace to external NFT partners.